Viral Marketing Case Study - Evian : Roller Babies

Viral Marketing : Roller Babies (Part III)



The success of Roller Babies shows the important of viral marketing on the web. Consequently Evian launched different videos about Roller Babies. For example Roller Babies Make of & Roller Babies interviews that constantly spreading marketing message in order to continue the popularity of Roller Babies and the brand awareness.

Moreover, roller babies have been aware on the web so Evian integrate it into traditional marketing campaigns. In June, 2010 Evian announces a new sponsorship deal with Russian tennis glamour girl Maria Sharapova dressed in a white t-shirt with Roller Baby body printing. The sponsorship announcement and video have been launched on the web and spread quickly. Although it is not successful as Roller Babies, it illustrates that Evian is taking more marketing campaigns in viral marketing approach via Internet in order to increase brand awareness and value.



Source: http://09825420s.blogspot.com, Sassybella.com

Viral Marketing Case Study - Evian : Roller Babies

Viral Marketing : Roller Babies (Part II)



Ten months after the online release of Roller Babies, Evian is taking the success of their viral campaign Roller Babies to television. The advertising began running in the Los Angeles area (Access Hollywood) and are set to begin running in New York (Good Morning America). The Roller Babies Evian advertising have also appeared on television in Belgium, France, Germany (RTL) and the United Kingdom (GMTV).

The advancement of Evian’s campaign from the web to television is the opposite direction of most advertising campaigns take. The costs of posting and advertising a viral video online are significantly lower than paying for prime television advertising time. Testing out commercial on Youtube could be a great new way for brands and advertiser to know customer response quickly. The video that go most viral on the web can be considered for television advertising campaigns.

Source: http://09825420s.blogspot.com , www.zawmin.com