Viral Marketing Case: "Avatarize Yourself" - Part I

An application Avatarize Yourself, that promoted by McDonald's, suddenly became a hot issue in the internet. Likely everyone wanted to upload a picture in the website avatarizeyourself.com and become a member of "Pandora" nation Navi.



In fact, there is no Chinese version for this application Avatarize Yourself as McDonald's promoted this campaign in Europe only. However, there are many curious Chinese movie fans tried to use this website to turn him/her into an Avatar. They also posted many messages in the forums to share these interesting experiences with others. Besides, some of the users even more uploaded his/her photos in the Facebook as his/her own profile pictures.

On 18th of December, Avatar film was on show. At that date, when used Google to search the word "McDonald's", it was automatically linked up with "Avatar". Also, there were 1,600 search results in Chinese in Google and that cannot be found the day before. It can reveal that this campaign was so successful.



Reference: http://www.avatarizeyourself.com/, news

Source: alvin chan