Viral Marketing : Roller Babies (Part II)
Ten months after the online release of Roller Babies, Evian is taking the success of their viral campaign Roller Babies to television. The advertising began running in the Los Angeles area (Access Hollywood) and are set to begin running in New York (Good Morning America). The Roller Babies Evian advertising have also appeared on television in Belgium, France, Germany (RTL) and the United Kingdom (GMTV).
The advancement of Evian’s campaign from the web to television is the opposite direction of most advertising campaigns take. The costs of posting and advertising a viral video online are significantly lower than paying for prime television advertising time. Testing out commercial on Youtube could be a great new way for brands and advertiser to know customer response quickly. The video that go most viral on the web can be considered for television advertising campaigns.
Source: http://09825420s.blogspot.com , www.zawmin.com
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