Do you agree a Cadbury- eyebrows is a successful viral campaign?
In my opinion, Cadbury campaign not only appearance on traditional media such as television, radio and newspaper. Cadbury also adopted viral marketing tools to launch their product and increase brand awareness. As a result of Cadbury- Gorilla is very successful example in 2007.
Therefore, I consider that Cadbury this eyebrow advertisement also can make some noise and attract over million viewers to watch this funny video or receive the message. Now, Cadbury had already achieved their desire of viral marketing because of this eyebrow advertisement has circulated around millions of user worldwide and it was well-received the comment in the e-marketing.
Resource by ViVi Blog
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