The large campaign “Dove campaign for real beauty”, it is viral video consisted of an insider's look on the beauty industry, revealing to the audiences the internal wokings of using beauty for advertising.
It also generated more for a longer duration, word of month buzz for the products. Add to the emotional and personal appeal of the videos and we begin to see how viral work wonders.
The video was a popular and critical success. It won a number of awards in advertising industry, including two cannes Lions Grand Prix awards and Epice D'or. Many print publications and television programmes discussed it and the exposure generated by the spot has been estimated to be worth over USD$150M. Therefore, it is a successful viral video.
Source: http://ezinearticles.com; http://09819529S.blogspot.com
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