Since the viral marketing video is depended on the transfer of it from person to person, during this process, it may reach someone you would rather not be associated with. It can not send the message to the target audiences. If the company handle it badly, this type of the video can guide to significant spam issues, it is likely to be deleted or ignored instead of being passed on to the other people. Therefore, it is more controversial and risky as comparative to traditional marketing. If done improperty, it can create the negative buzz.
Most of the viral marketing video is funny and interesting, it would be attracted people to watch it. It only brings the traffic to the website or YouTube, but not the sales.
Source:http://www.outsourcestrategies.com/blog/2007/05
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