International Case- Cadbury Eyebrows

Cadbury Eyebrows In Viral Marketing

Cadbury is a British confectionery company which I consider that they are a very successful viral marketing campaign. Have you seen the Cadbury advertising collection as before?

In 2009, Cadbury create Eyebrows advertisement which it’s a funny and creative video although somebody doesn’t know what new product or message they are launched. However, Cadbury company success to achieve their “Viral Marketing” effect.

This Eyebrows advertisement is features two children, stay at studio to move their eyebrows up and down to follow the beat of music. Until the end of this advertisement to launch their product- Cadbury Dairy Milk chocolate and show off the slogan of campaign “A Glass & A Half Full Of Joy”. Cadbury via this advertisement hope audience enjoy watching it and enjoy their chocolate product at the same time.

This creative advertisement has been viewed over 4.5million times on YouTube within three weeks. Target audience can through the different type of viral marketing tools to search the message or information e.g facebook, twitter and free download the ring tone to keep in mind Cadbury campaign.

Cadbury not only direct sales the products to their target audience and they adopt funny, gimmick to make hot talking point in viral marketing in order to increase Cadbury brand awareness and sales profit.

Resource by Wild Group:http://09803022s.blogspot.com/, Cadbury Global