Friday, June 25, 2010

The definition of VIRAL MARKETING


Viral marketing accelerates word of mouth online by harnessing the network effect of the internet.

Viral marketing generates traffic through word of mouth such as encouraging recipients to tell the friends. E-mail can also be used to pass on the message (text or video) to friends or colleagues. People also can discuss the issue in a social network. It is just a funky way of saying “word of mouth” internet marketing. That marketing message may be simply brand promotion or advertising for a particular service, product or business.

Viral marketing or viral advertising that goes by serveral different names but mainly the term simply means to spread something online like a virus. It is an excellent method for building (permission-based) email databases or creating awareness of new products. Providing a strong incentive of people to play a game (e.g. a prize or discount) and to pass it on (competition with friends) is an important component.

Source:
http://www.avatar.w.nz/viral-marketing.html http://09819529S.blogspot.com

No comments:

Post a Comment