Viral Marketing : Roller Babies (Part II)
Ten months after the online release of Roller Babies, Evian is taking the success of their viral campaign Roller Babies to television. The advertising began running in the Los Angeles area (Access Hollywood) and are set to begin running in New York (Good Morning America). The Roller Babies Evian advertising have also appeared on television in Belgium, France, Germany (RTL) and the United Kingdom (GMTV).
The advancement of Evian’s campaign from the web to television is the opposite direction of most advertising campaigns take. The costs of posting and advertising a viral video online are significantly lower than paying for prime television advertising time. Testing out commercial on Youtube could be a great new way for brands and advertiser to know customer response quickly. The video that go most viral on the web can be considered for television advertising campaigns.
Source: http://09825420s.blogspot.com , www.zawmin.com
Monday, July 12, 2010
Saturday, July 10, 2010
Viral Marketing Case: Sina Micro-Blog - Part I
Sina Micro-Blog is developed and owned by Sina. The web site (http://t.sina.com.cn/) was launched in September 2009. Until now, there are over 75 million registered users. What is the reason causing so many people registered to become a blogger in few months? Because of the successful viral marketing strategy.
Sina Micro-Blog is a fully opened platform that users can post their messages, can read, follow, comment and forward other users' messages even they do not know each other. Therefore, information transmission in the blog is very fast. Also, since there is a verification system for artistes, singers and celebrities in Sina Micro-Blog, they are willing to become a member, willing to leave messages and photos in their blog. Due to these interesting features, the current users of Sina Micro-Blog are willing to invite and recommend their friends to sign up and use.
As the success of Sina Micro-Blog, the traditional broadcast media also reported and even used some information posted from the bloggers as their news headline. Therefore, more people know Sina Micro-Blog and are interested to sign up as a member in China and Hong Kong.
Sina Micro-Blog is a fully opened platform that users can post their messages, can read, follow, comment and forward other users' messages even they do not know each other. Therefore, information transmission in the blog is very fast. Also, since there is a verification system for artistes, singers and celebrities in Sina Micro-Blog, they are willing to become a member, willing to leave messages and photos in their blog. Due to these interesting features, the current users of Sina Micro-Blog are willing to invite and recommend their friends to sign up and use.
As the success of Sina Micro-Blog, the traditional broadcast media also reported and even used some information posted from the bloggers as their news headline. Therefore, more people know Sina Micro-Blog and are interested to sign up as a member in China and Hong Kong.
Friday, July 9, 2010
Viral Marketing - International case "Hotmail.com" (PART II)
The NEW Hotmail - Next generation in personal email
Hotmail is the best example of most successful viral marketing strategy over full life cycle. In 1996, a new product, free web based email was launched by Sabeer Bhatia and Jack Smith. 'Viral Marketing' catalyst was involved that would exponentially increase the rate of flow of information; nothing to do with virus but the growth is rapid like virus growth through word-of-mouth.
Impact and results of viral marketing strategy over hotmail growth can be summarized as: most important is that Hotmail grew a subscriber base more rapidly than any other company in the world.
Now, Hotmail is the largest email provider in the world. Exponential growth of subscribers; unprecedented source of personal information as almost subscribers filled up demographic and psychographic profile.
Also, with expense close to $500K spent on branding, marketing, advertising and promotion, very less was spent in comparison to nearly 12 million users. It is not just spending money, but spending money in a smart way will work. Hotmail became email king at reduced cost, less expense using viral marketing catalyst. Hotmail viral message (free email services) was involuntary and spread through word-of-mouth.
source: Ezine articles, 09800530S.blogspot.com
Hotmail is the best example of most successful viral marketing strategy over full life cycle. In 1996, a new product, free web based email was launched by Sabeer Bhatia and Jack Smith. 'Viral Marketing' catalyst was involved that would exponentially increase the rate of flow of information; nothing to do with virus but the growth is rapid like virus growth through word-of-mouth.
Impact and results of viral marketing strategy over hotmail growth can be summarized as: most important is that Hotmail grew a subscriber base more rapidly than any other company in the world.
Now, Hotmail is the largest email provider in the world. Exponential growth of subscribers; unprecedented source of personal information as almost subscribers filled up demographic and psychographic profile.
Also, with expense close to $500K spent on branding, marketing, advertising and promotion, very less was spent in comparison to nearly 12 million users. It is not just spending money, but spending money in a smart way will work. Hotmail became email king at reduced cost, less expense using viral marketing catalyst. Hotmail viral message (free email services) was involuntary and spread through word-of-mouth.
source: Ezine articles, 09800530S.blogspot.com
Thursday, July 8, 2010
Overview - "The Best Job in the World"
Viral Marketing Case Study (SPD4290) -
The Best Job in the World
The whole campaign has generated a huge amount of publicity with the website having an amazing 2,000 hits per second with over 400,000 unique vistors in the first day and half. The campaign to date has generated over 9,000 applications and 2.3 million visitors to site.
The campaign was first launched overseas, with small strategic ads placed in various nationals, supported by online marketing such as online PR, blogs (twitter), Youtube channel, social media sites such as Facebook, pay per click and natural search. All marketing activity drives traffic to the website which is simple but seductive. This campaign is a great example of how viral online marketing can work really well.
Sources from:
http://www.tq.com.au/
SPD4290 Viral Marketing by Wild Group
SPD4290 Online Viral Marketing
The Best Job in the Worldby Tourism Queensland
in January 2009
The whole campaign has generated a huge amount of publicity with the website having an amazing 2,000 hits per second with over 400,000 unique vistors in the first day and half. The campaign to date has generated over 9,000 applications and 2.3 million visitors to site.
Sources from:
http://www.tq.com.au/
SPD4290 Viral Marketing by Wild Group
SPD4290 Online Viral Marketing
Wednesday, July 7, 2010
Summary of Cadbury-Eyebrows Case
Do you agree a Cadbury- eyebrows is a successful viral campaign?
In my opinion, Cadbury campaign not only appearance on traditional media such as television, radio and newspaper. Cadbury also adopted viral marketing tools to launch their product and increase brand awareness. As a result of Cadbury- Gorilla is very successful example in 2007.
Therefore, I consider that Cadbury this eyebrow advertisement also can make some noise and attract over million viewers to watch this funny video or receive the message. Now, Cadbury had already achieved their desire of viral marketing because of this eyebrow advertisement has circulated around millions of user worldwide and it was well-received the comment in the e-marketing.
Resource by ViVi Blog
Tuesday, July 6, 2010
Pro of Viral Marketing video 'Dove Evolution'
The video developed by Ogilvy and Mather, Toronto, a professional ad agency. The video had gotten well over a million views since its inception.
Viral marketing is a word of month marketing strategy, the video 'Dove Evolution' can help advertise the online business of Dove without much effort and expense. It helps her business to scale greater heights. Dove used the video to drive more targeted traffic to the website of Dove Real Beauty Workshop, it also can increase the brand awareness, visibility, sale leads and build the reputation easily and quickly. It is a really fast, low cost and exceptionally efficient marketing technique, it brings several benefits to Dove.
Through the viral marketing video 'Dove Evolution', Dove can get closer to the target audiences, people can refer it to their family, friends and colleagues. The advertising is inexpensive compared to other advertising methods, but it is immense reach, high reliability, better popularity and the opportunity to continuous promotion adjustments.
Source: http://09819529s.blogspot.com/, http://www.buzzle.com/, http://www.isitebuild.com/
Monday, July 5, 2010
Advantage and Disadvantage for "The Best Job in the World" campaign
in January 2009
Advantage
Success in generating valuable PR and non-paid media coverage & reach a large audience in a cost-effective way
Tourism Queensland (TQ) broke the story via traditional media and then sustained the viral through social networks including YouTube, Twitter, and Facebook. The website for the contest received a million hits the day after it was launched. By the time the campaign was done it had attracted 34,684 applicants from 201 countries and generated over $150 million worth of international publicity (including a BBC documentary), all on a $1.2 million budget.
Disadvantage
Traffic can overload your hosting bandwidthAfter campaign announcement, the million hits crashed the site. In 30 hours they had 400,000 new visitors and one million hits on the second day. TQ brought it back up it was hosted on 10 Web servers, the maximum number of servers possible, to fix the problem.
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